Business Coaching for increased growth, business profitability and client retention.


     2003

The Marketing Jumpstart Program!

Rev up your business and increase your income!
Gain new clients/customers and increase sales!

Incredible value! I loved the website.
                        -Beth Meininger, Professional Certified Coach
                                                Pennsylvania
This is a content-rich, action-oriented course to develop and implement a Marketing Plan to JumpStart your business right now. In today's competitive marketplace, you need an effective strategy for marketing your business. Attending networking meetings and passing out cards or hoping word-of-mouth will bring customers to your door simply isn't enough.

If you aren't meeting your revenue goals, if your business has reached a plateau, if you aren't attracting the customers you want, then this program is for you! You will have fieldwork that-when completed-will result in an effective marketing plan for your business or for a specific product or service.
If you want to come out from a month of investment of time, effort and dollars, with a workable, viable marketing action plan, take this class! I really got my money's worth.
                   -Jane Yousey, The Aging Coach, Connecticut

This feature-packed program includes:

  • 2 Individual Coaching Sessions to discuss your business and it's unique situation
  • 4 Hours of Class Time
  • Marketing Plan Template
  • Weekly Tip Sheet
  • Weekly Action Items
  • Individual Feedback
  • Full access to the "participants only" website with detailed Class Notes, Links and Resources available only to you
The website was awesome! I couldn't believe the depth. This is a really high value class that will get you on the right path. Very solid class. I could spend the whole summer going back over the notes and playing on the website.
                               -Julie Jordan Scott, Coach, California

You will participate in two private coaching sessions, one prior to the start of the program and one at the end of the program. These private sessions are designed to identify the specific needs of your business, explore your plans, and improve your effectiveness as CEO/Owner. These coaching sessions help ensure you get the most from this program-and give you tools to be effective when you implement the plan.

I have simplified the process for developing and implementing an effective marketing plan. This program of four sessions is interactive and features the steps, topic areas and fieldwork listed below.

I've seen marketing templates before but they weren't as detailed as this one. The pace of the class was perfect. I liked the website. The class was very organized and very concrete. I could see it priced higher.
                               -Mindy Selinger, Coach, California
  • Pre-Session Fieldwork
    • Establishing Goals and a Budget for Marketing (easy worksheets provided)
    • Describing Products, Services and Customer Benefits (simple guidelines provided)

  • Session One  Selecting Your Target Market
    • Fieldwork: A Look at Your Competitors (simple worksheet provided)

  • Session Two  Writing Your Positioning Statement
    • Fieldwork: Complete Your Positioning Statement

  • Session Three  Developing Marketing Strategy
    • Fieldwork: Write Your Marketing Strategy
    • Fieldwork: Review Marketing Tactics

  • Session Four  Identifying and Selecting Marketing Tactics Plus Establishing An Action Calendar
    • Fieldwork: Finalize Your Marketing Plan
      (quick checklist provided)

  • Post-Session Fieldwork
    • Implement Your Marketing Plan

Without a doubt - the tactics - it would have taken me hours of research, there were so many ideas. I got quite a bit for the money (you should charge more!).
                               -Lisa Burghardt, Coach, Connecticut


The investment for this program is far less than you would spend to have someone else develop the plan for you, yet valued at much, much more. Sound like a good deal? To get a feel for the value of this program, look at all the benefits you'll receive:

  • You will develop and implement an effective marketing plan that's right for your business;
  • You will have the mentoring and feedback that a coach can bring;
  • You will meet and work with peers who are facing the same problems and issues that you are;
  • You will discover the difference between strategy and tactics, and how to effectively implement both;
  • You will learn to set realistic, measurable goals--and meet them;
  • You will gain valuable insights from the process, from your peers and from your own reflections;
  • You will put your business on a path for growth!

I felt like I was given a gift. It was worth every penny and more! There is lots of individual attention. I had a ball with the website. It was the best class I've taken in three years.
                               -Millie Padilla, Coach, New York


Enroll now to take this program! Class size is limited. Next class:

Send an email for upcoming class times and dates.



Pre-requisites: In order to have a successful experience, you must know what your products and/or services are, and have your pricing plan in place.

Sign-Up Today to take the "The Marketing Jumpstart Program"!
You will be making payment to my company, Dawson Resources, LLC.
Class size is limited.

This class is expected to fill fast!




 
Testimonials:

The fieldwork, by itself, stands alone as a tremendous opportunity to look at your business at every imaginable perspective.

The "Marketing Tactics Table" is the best I've seen.

"What made a difference for you?" The very first class. It forced to me to describe, document, and look at the practicability and financial lucrativeness of what I thought was going to be my business - this was an eye opener. My marketing goals, products/services & customers, and budget actually took shape - as a real business.

There is a wealth of information in each class.

Killer Marketing is a steal!

Tom Williams
Coach
Ohio
***
You under-promised and over-delivered! I got so much value out of the class, you were very generous with your time. Your personality and expertise shines through. The website [with class notes, resources and links] was great. It was an exciting class.

Connie McLaughlin
Coach
Washington State
***
I've been practicing law for 13 years--I don't have a marketing background. This class demystified the marketing process. It shows you how to take the steps needed. The pace was good, the give and take of the group was beneficial--it was really great to have the class notes. I really liked the marketing tactics chart.

Steven Cockerham
Labor Relations Attorney
Texas
***
I am struck and gratified by how it all came together. I didn't have a total picture of what marketing is. Now I do. There is a lot of good material here.

Bill Terrell
Writer, Author and Coach
Illinois
***
You could have a marketing background, you could supplement this with hours in the library, and you could feel fairly confident that you have created a great marketing plan - but I would bet that your final product wouldn't contain half of the valuable marketing nuggets that Dianne has pulled together.

Tom Williams
Coach
Ohio
***
You have done a tremendous job. The tactics chart alone is worth the fee.

George Pickering
Teacher and Coach
England

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This class was formerly titled "Killer Marketing to JumpStart Your Business!"
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